The complete workflow
From briefing to publication.
All in one place.
From the first briefing to the final asset: work together, develop ideas, create assets and plan your publication. Every step stays clear, whether you work with your team, with AI or with both.
Working on a briefing together
Write and edit the briefing together with your team and AI. Give feedback and approve the content in the same document.
From briefing to idea
Let AI explore angles and ideas based on the approved briefing. You choose the direction and develop it into a creative briefing.
From idea to asset
Create posts, stories and videos from your creative briefing, in your brand's identity and tone of voice.
Always editable
Adjust every asset layer by layer in the editor. Refine the text, images and design until everything is right.
Work with your tools
Work in Instama, Claude, ChatGPT, Figma, or through the API. Every change is recorded in Instama.
From approval to publication
Get your assets approved and publish them straight to your channels, or schedule them for later.
Get it made.
Just the way you want it.
Say what you need, just as you’d ask a colleague. Instama uses your brand strategy, audience, visual identity and tone of voice to create your assets. Within minutes, they’re in your folder. Edit them layer by layer, or publish them straight away.
From images and videos to HTML5 banners and certified PDFs.
Editable working files you can easily adjust and export.
Work from ChatGPT, Claude or Instama.
Your media library,
More possibilities with AI.
Manage all of your brand's images and videos in one place. Edit them with AI: change the setting or the season, remove a background or turn a photo into a video. Every new version is kept next to the original.
All in one place
Organise your images and videos in folders. Automatic tags help you quickly find what you're looking for.
Easy image editing
Crop an image, remove the background or add a shadow. The image editor makes it fit your asset.
Edit with one sentence
From a studio to Tuscany, from summer to winter. Describe what you want to change and AI makes a new version.
Bring your images to life
Turn your photo into a video with AI. Say what should move and finish the result in the video editor.
Work with the latest models from
Versions, comments, approvals.
Finally in one place.
No more ZIP files with three versions in your inbox. In Instama every version, comment and approval sits with the asset itself. You always see who changed what, whether that was a colleague or AI.
Feedback where you work
Comment on the text it's about. Reply, and resolve the thread once it's been dealt with. That way feedback stays connected to the work.
A grip on every version
Instama keeps every version and records who made the change, including through an agent or the API. Approve work and lock it, or restore an earlier version in one click.
