For makers
and marketers.
Makers lay the foundation. Marketers make what they need. Agents take work off your hands. Everyone works with the same brand rules. Your team stays in control.
Makers
Designers, art directors, copywriters, animators and motion designers.
You decide how the brand looks, sounds and moves. You build the foundation: templates in Figma or the canvas, formats, the brand identity and the tone of voice. In Instama you work with layers, properties, the timeline and export groups.
Marketers
Brand, content and social marketers, growth and performance specialists, campaign managers and agency account teams.
You turn plans into campaigns and content. In Instama you easily adjust text, images and formats within the brand's boundaries. So you make what you need yourself, without losing quality.
Agents
AI assistants that help makers and marketers with their work. Agents make first drafts, adapt formats, animate, translate and create variants. They work with Instama's functions, within the access and permissions you give them.
How it works together
More people. More agents.
One brand.
One brand system for everyone who works on it. Makers set the limits, marketers and agents make within them, and you decide who can view, edit, approve and publish.
From Figma to Instama
Our Figma plugin turns your designs into editable Instama templates. Ready for marketers and agents to work with.
Makers set the room to play
From headline length and colour to image choice: makers decide what can be changed and within which limits. Marketers get the freedom to create, and the brand stays intact.
Agents take over the repetitive work
Resizing formats, translating copy and making variants. Agents help you make more, with the same tone of voice, audiences and design rules as your team.
Decide who can do what
Set per folder who can view, edit and approve work. Lock approved assets and decide who may publish them. Colleagues and agents work together while you stay in control.
