More about Instama
Brand intelligence
Instama brings your positioning, archetype, audiences, brand identity, contexts and tone of voice together. So you give everyone the brand knowledge they need to make work that fits your brand.
What your brand stands for, what it promises and what sets it apart. The starting point for your story and everything you make.
Your brand's personality. It guides how your brand behaves, communicates and is portrayed.
Who you want to reach and what moves them. Their goals, motivations and way of choosing help you make the right message.
The visual foundation of your brand: logos, colours, typefaces and motion. For recognition in every asset.
The moments when your brand is relevant. It connects needs and situations to your propositions, categories and products.
How your brand communicates. Your choice of words, writing style and tone make your brand recognisable.
“As brand builders, we see our clients struggle to keep their copy and design on-brand in day-to-day practice. With Instama, that’s a thing of the past. We put in the brand concept, the positioning, the tone of voice, the key messages and the visual identity. That input makes for good output: our brand concepts finally hold up in daily practice too, without us having to step in.”
More about Instama
Have a question, or want to see in person what Instama can do for your brand? Send a message or book a demo. We take the time for your questions and look together at what you need.
Ragna Hes
Co-founder
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