The brand intelligence hub
From social posts and videos to online banners and print ads.
Work on your brand together, with the same brand knowledge and always the right brand identity.
Say what you need, the way you'd ask a colleague. Instama uses your brand knowledge, audience, brand identity and tone of voice to make the assets. Within a few minutes they're in your folder, ready to edit further.
From images and videos to HTML5 banners and certified PDFs.
Editable working files you can easily adjust and export.
Work from ChatGPT, Claude or Instama.
The whole workflow
From the first briefing to the final asset: work together, develop ideas, create assets and plan your publication. Every step stays clear, whether you work with your team, with AI or with both.
Write and edit the briefing together with your team and AI. Give feedback and approve the content in the same document.
Let AI explore angles and ideas based on the approved briefing. You choose the direction and develop it into a creative briefing.
Create posts, stories and videos from your creative briefing, in your brand's identity and tone of voice.
Adjust every asset layer by layer in the editor. Refine the text, images and design until everything is right.
Work in Instama, Claude, ChatGPT, Figma, or through the API. Every change is recorded in Instama.
Get your assets approved and publish them straight to your channels, or schedule them for later.
Manage all of your brand's images and videos in one place. Edit them with AI: change the setting or the season, remove a background or turn a photo into a video. Every new version is kept next to the original.
Organise your images and videos in folders. Automatic tags help you quickly find what you're looking for.
Crop an image, remove the background or add a shadow. The image editor makes it fit your asset.
From a studio to Tuscany, from summer to winter. Describe what you want to change and AI makes a new version.
Turn your photo into a video with AI. Say what should move and finish the result in the video editor.
Work with the latest models from
No more ZIP files with three versions in your inbox. In Instama every version, comment and approval sits with the asset itself. You always see who changed what, whether that was a colleague or AI.
Comment on the text it's about. Reply, and resolve the thread once it's been dealt with. That way feedback stays connected to the work.
Instama keeps every version and records who made the change, including through an agent or the API. Approve work and lock it, or restore an earlier version in one click.
Brands are built together
Designers set the layout, typography and motion. They decide what marketers can change, and within which limits. So marketers make what they need themselves, without editing layers or keyframes. One design, two views.
Designers, art directors, copywriters, animators and motion designers.
You decide how the brand looks, sounds and moves. You build the foundation: templates in Figma or the canvas, formats, the brand identity and the tone of voice. In Instama you work with layers, properties, the timeline and export groups.
Brand, content and social marketers, growth and performance specialists, campaign managers and agency account teams.
You turn plans into campaigns and content. In Instama you easily adjust text, images and formats within the brand's boundaries. So you make what you need yourself, without losing quality.
AI assistants that help makers and marketers with their work. Agents make first drafts, adapt formats, animate, translate and create variants. They work with Instama's functions, within the access and permissions you give them.
Brand intelligence
Instama brings your positioning, archetype, audiences, brand identity, contexts and tone of voice together. So you give everyone the brand knowledge they need to make work that fits your brand.
What your brand stands for, what it promises and what sets it apart. The starting point for your story and everything you make.
Your brand's personality. It guides how your brand behaves, communicates and is portrayed.
Who you want to reach and what moves them. Their goals, motivations and way of choosing help you make the right message.
The visual foundation of your brand: logos, colours, typefaces and motion. For recognition in every asset.
The moments when your brand is relevant. It connects needs and situations to your propositions, categories and products.
How your brand communicates. Your choice of words, writing style and tone make your brand recognisable.
Work in Instama or through Claude, ChatGPT, Figma or connect your own system through our API. Everything connects to the same brand knowledge and functions. The same permissions, brand rules and approvals apply everywhere, for people and agents. Every action is recorded.
Connected to
Your role determines what you can view, edit and manage per organisation, brand and folder.
Agents only work where you give them access. Per folder you decide what they may read: nothing, everything or only approved work.
A brand lead approves the work. After that it is locked. Agents can suggest changes. Publishing can require approval.
Instama keeps every version and who made it. Restore an earlier version in one click or open it as a copy.
Your API keys and connected apps follow your two-step verification. You revoke their access in your account settings.
Instama records every action, who performed it and where it came from. Your data is stored in the EU.
“As brand builders, we see our clients struggle to keep their copy and design on-brand in day-to-day practice. With Instama, that’s a thing of the past. We put in the brand concept, the positioning, the tone of voice, the key messages and the visual identity. That input makes for good output: our brand concepts finally hold up in daily practice too, without us having to step in.”
Every plan gives you access to the whole platform, with unlimited brands and team members. Choose the plan that fits how much you want to make each month.
Start
For occasional content.
Small
For a steady stream of on-brand content.
Medium
For plenty of content and multiple campaigns.
Large
For content production at scale.
Enterprise
For organisations with specific requirements for security, access management and integrations.
Estimate what you'll create each month and we'll match you to a plan.
1,500 credits per month. Recommended plan: Medium.
Estimated usage
1,500
credits per month
Recommended plan
Medium
401 – 1,500 credits / month
Uses the full 1,500 monthly credits
Start
What you create each month
Team and brands
Platform
Small
What you create each month
Team and brands
Platform
Medium
What you create each month
Team and brands
Platform
Large
What you create each month
Team and brands
Platform
Enterprise
What you create each month
Team and brands
Platform
| Start | Small | Medium | Large | Enterprise | |
|---|---|---|---|---|---|
| What you create each month | |||||
| Credits per month | 100 | 400 | 1,500 | 5,000 | On request |
| Assets | ≈ 33 | ≈ 133 | ≈ 500 | ≈ 1,666 | On request |
| Images | ≈ 16 | ≈ 66 | ≈ 250 | ≈ 833 | On request |
| Video clips | ≈ 5 | ≈ 20 | ≈ 75 | ≈ 250 | On request |
| Buy extra credits | |||||
| Team and brands | |||||
| Made for | 1 user | 1–3 users | 3–10 users | 10+ users | Large organisations |
| Team members | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Brands | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Storage | 2 GB | 5 GB | 25 GB | 100 GB | On request |
| Platform | |||||
| Brand DNA setup | |||||
| Copy, image and video generation | |||||
| Content in any language | |||||
| Publishing to social channels | |||||
| Payment | In advance | In advance | In advance | In advance | By invoice |
| Custom domain for signing in | |||||
| Onboarding by our team | |||||
Credits are what you spend when Instama generates something. Each action costs credits in line with what the AI model behind it costs, so a line of copy costs less than an image and an image less than a video. Your billing page shows your balance and what common actions cost.
No. You get your plan's credits every month, also when you pay yearly, and unused credits do not carry over to the next month. Credits you buy on top stay valid for 12 months after you buy them.
On Medium, the 1,500 credits make about 500 assets built from a brief, 250 images or 75 five-second video clips a month, and most months mix the three. The numbers on each plan are typical costs: a run costs more or less with the model, the size and the length.
As many as you like, on every plan. Each plan says how many people it is made for to help you choose, and you can still invite your whole team and add every brand you work on. If you make more, move to a bigger plan or buy extra credits.
Yes, on your billing page, whenever you like. A bigger plan starts right away; a smaller one at the end of your period.
You pay in advance through our payment provider Mollie, which shows the payment methods available to you. Enterprise customers can pay by invoice.
Yes, at any time. Your plan runs until the end of the period you paid for, and then we close the organisation. Choose a plan within 60 days and you get it back with everything in it. After that we delete the organisation and its content.
At Instama, we believe every asset should breathe the brand. But at many brands, strategy gets diluted in execution. And AI only amplifies that problem.
That's why we're building the missing link between brand strategy and execution with a dedicated team. So you can harness the power of AI while staying consistent and on-brand.
Combines technical expertise with strategic experience in advertising. Over the past 25 years he’s helped leading brands deliver impactful campaigns.
Founder and responsible for product & technology.
Has a long track record in advertising, marketing and innovation. Combines strategic vision with hands-on execution to help brands and organisations grow.
Co-founder and responsible for sales & marketing.
Brings years of international experience in scaling startups, from concept to mature organization. He builds products and teams into scalable companies.
Co-founder and responsible for finance & operations.
Read our latest thinking on marketing, strategy, and AI.
“Instama has cut our production time by 80%. We can now test multiple variants, something we never had time for before. We’re already seeing a clear lift in conversion, and we keep optimizing.”
Have a question, or want to see in person what Instama can do for your brand? Send a message or book a demo. We take the time for your questions and look together at what you need.
Ragna Hes
Co-founder
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